LEE101 ‘MADE IN JAPAN’ FW25 CAMPAIGN

We’re back in Japan creating yet another Lee 101 campaign, but this time focusing on production. As a natural evolution of the content we produced in the previous year, we wanted to delve deeper into how Lee 101 jeans are made in Japan. We travelled all the way to Fukuyama, Hiroshima to visit the famous Kaihara denim mills to see how their rich, indigo-dyed denim fabric is created, where some would say, the best denim in the world is produced.

SERVICES: FULL PRODUCTION - IDEATION - PROJECT MANAGEMENT - ART DIRECTION - PHOTOGRAPHY - FILM - STYLING - CASTING