LEE101 ‘MADE IN JAPAN’ FW25 CAMPAIGN

Following on the production story of Lee 101’s FW25 collection, we traveled all the way to Hiratsuka, Kanagawa to visit the Saab Saltie denim production facility, where the Kaihara-produced denim fabric is now put together to create and finish a pair of Lee101s.

SERVICES: FULL PRODUCTION - CREATIVE IDEATION - PROJECT MANAGEMENT - ART DIRECTION - PHOTOGRAPHY - FILM - CASTING