LEE 101 SS24 ‘WAY OF LIFE’ - Feat. Darte London

The team at Lee Jeans Europe allowed us to have free rein into how we envisioned the brand moving forward. Focusing on the core customer base, we decided that digging into stories in the denim community was best, starting with the founders of London-based menswear brand; Darte London. We opted for a docu-style campaign that allows a deeper narrative and can be repeated for years to come.

SERVICES: PRODUCTION - CREATIVE IDEATION - ART DIRECTION - PHOTOGRAPHY - FILM - CASTING