LEE 101 SS24 ‘WAY OF LIFE’ - NYC

As part of our ‘Way of Life’ campaign for Lee 101, we traveled across the globe in search of the world’s denim community allowing them to be part of Lee’s story, as they share stories of their lives, loves and Lee pieces passed down to them from generation to generation.

SERVICES: PRODUCTION - CREATIVE IDEATION - ART DIRECTION - PHOTOGRAPHY - FILM - CASTING